Help and FAQ

About Options
What is an option?

An option acts likes a reservation that gives you the right, but not the obligation, to purchase a good or service at a later date. When you buy an option, you are purchasing the right to a particular product, not the product itself.

Similar to reserving a table at a restaurant, options give you the ability reserve goods and services such as tickets and travel packages. Options help you guarantee yourself tickets while giving you enhanced flexibility and convenience, more time and peace of mind. They are also fully transferable and if you decide you no longer want an option you purchased, you can put it up for sale on our secondary market.

Why should I buy an option?

More Time. More Convenience. More Flexibility: Whether you cannot commit for personal reasons or you don’t know how your favorite team will perform, options have your back. No longer will you kick yourself for being indecisive or become a victim of buyer’s remorse. Options let you make a decision on your own schedule without the obligation to buy the reserved good or service.

Peace of mind: Options ensure your spot in line is secure. Long gone are the days of camping outside the box office waiting for tickets or paying exorbitant mark-ups though scalpers or resale sites. Now you have a place to reserve tickets to the biggest games of the season well in advance for a fair price.

Security: Each option is guaranteed through our official relationships with our partners so you never have to worry about being left out.

Is the price of the option applied towards the ticket price?

No. The option is your reservation to purchase the tickets and/or package and is a premium in addition to the purchasing of your tickets or package.

Do I purchase an option for a specific seat? Or does my option provide the ability to purchase a range of seats?

Exact seating locations are unknown until you exercise your option and purchase your tickets/package. Displayed seating sections are samples and are intended to give you an estimated location of where your tickets will ultimately be located.

If I buy an option for a playoff game and my team does not qualify, what happens to my option?

If your team does not qualify for a playoff game, your option automatically expires. All options are non-refundable.

What is OptionIt’s refund policy?

Assuming the event is not a playoff game, OptionIt takes full financial responsibility for scheduled events that are cancelled. If this occurs, you will be refunded the price you purchased the option for. Unless a scheduled event is cancelled, all option purchases are non-refundable. No refunds are given if you purchased a playoff option and your team does not qualify.

Buying, Exercising and Selling Options
Is the price of the ticket/package fixed at the time of the option purchase or will it fluctuate?

We work closely with our partners to provide an accurate estimate of what your exercise price will be. These are estimated prices and are subject to some fluctuation based on the partners pricing systems. In the event of any price changes, we will notify option purchasers immediately.

What is an “exercise window”?

An exercise window is a timeframe in which you are able to exercise your option. You will be notified as soon as an exercise window opens for an option that you own, and again shortly before the window closes.

Options can only be exercised within the exercise window and if you do not exercise your option prior to the window closing, your option will expire and you will forfeit the rights to your ticket(s).

How do I exercise my option?

To exercise an option, login and navigate to the “My Account” page. From there, click on the “My Options” tab. The options available for exercising will be listed on top. Click the orange button that says, “Exercise this Option” and follow the instructions.

In some cases you will be directed to a check out page on the OptionIt website where you will complete your final transactions. In most cases, you will receive an email with further instructions to complete your transaction on a protected partner site.

How do I sell my option?

To sell your option, login and navigate to the “My Account” page. From there, click on the “My Options” tab. Options that you own (and are not currently within their exercise window) will be listed on the bottom of this tab. Find the option you wish to sell, select the checkbox to the left and enter your sale price in the box on the right hand side. Click “Sell This Option” on the bottom.

Your options will move the “Options For Sale” section. You can pull them off the market or update the sale price at any time.

Please note: 7% will automatically be added to your list price as a transaction fee charged to the buyer.

Do options always sell in the secondary market? Are they sold at the same price it was purchased?

There are no guarantees that an option will sell on the secondary market. The OptionIt secondary market is robust with many potential buyers, but demand is based on many factors including the price you set for the option. You set the sale price and can change it at any time.

How do I cancel my secondary market listing? How do I change the list price?

Assuming nobody has purchased your option (or is attempting to do so), you can cancel your secondary listing at any time.

To cancel your listing, navigate to the “My Options” tab within the “My Account” page, locate and the option you wish take off the market in the “Up For Sale” row, then click “Remove From Market.”

To change the list price of your option, you must first remove it from the market. After you have removed it from the market, you update the price and then repost it.

If I am unable to attend a particular event, am I responsible for selling the option through the OptionIt secondary market?

No. You are never obligated to exercise or sell your option. There is no penalty for letting your option expire.

What is a holding account?

A "Holding Account" is where you can track the money earned from reselling your options. You are able to "cash out" your holding account at any time via PayPal or by requesting a paper check from OptionIt by emailing

I just sold my option, how do I get my money?

Once your option is purchased, the money earned from the sale (minus a 10% transaction fee) is deposited into your holding account. You can cash out your holding account at any time by emailing You can elect to leave the money in your secure Holding Account, transfer the money to your PayPal account, or request a paper check from OptionIt that will arrive in about 3 weeks.

Does OptionIt charge transaction fees?

There is a 10% transaction fee charged to the seller when they successfully resell an option. 7% is also charged to the buyer and is built into the listing price.

There are no fees for buying or exercising options, nor is there a fee for letting an option expire. However, you may incur transaction fees after exercising your option and completing your final ticket or package transaction. These are not controlled or collected by OptionIt.

How will I get my tickets after exercising an option?

In most cases, you will be able to download and print of digital tickets after completing your transaction on the partners primary ticketing provider’s website. In some cases, you may receive physical tickets by mail or you may be required to pick them up at Will Call.

Can I sell tickets on OptionIt?

No. We strictly sell options that can result in tickets if exercised.

General OptionIt Questions
What events can I attend using OptionIt?

OptionIt has extensive inventory to some of the most exciting events in sports and biggest games of the season for your favorite teams.

How does OptionIt guarantee its inventory?

We form official partnerships with teams, leagues, event/venue owners and other reputable sources to guarantee the validity of each product sold. You can be assured that your option is authentic, and the ticket(s) you receive will be genuine. We also guarantee we will never “over-sell” and event by issuing more options than available seats.

How do I reset my password?

To change or reset your password, click here. Enter your username and/or email address and reset instructions will be emailed to you immediately. If you still have problems, please email and we will assist you.

How do I terminate my account?

Should you elect to terminate your OptionIt account, simply send us an email at If you have any money in your Holding Account, please make sure you have either requested your money via PayPal or check otherwise the money you have in the Holding Account will be forfeited.