Fan Experience

Use OptionIt to lock in face-value pricing for all your favorite sports, music, and entertainment events.


Buy a hold for an event, and lock-in the face-value price, with no obligation to buy the tickets. The small hold purchase guarantees that you can buy tickets to the most popular events, and never overpay.


Once your have your hold, the ticket price won't go up while you decide, and OptionIt's contracts with our partners guarantee that tickets will be available for you to purchase.


There's no obligation to purchase tickets once you have your hold. Let it expire, sell your hold to someone else, gift it to a friend, or share with friends and make plans. It's your choice, to make when you're ready.